The Hierarchy of Internet Thought

I spend a large amount of time on the Internet. With that comes the opportunity to observe various phenomena in action. Recently, it occurred to me that all thought on the Internet has a value, but that value is not always the same. After a little thought of my own, I came up with a theory of what certain kinds of thought are worth – and how often you see them.

Ideas < Opinions < Analysis < Information
The Hierarchy of Internet Thought

On the bottom of the hierarchy is an idea. As discussed by entrepreneurial bloggers the world over, ideas are worthless (at least without brilliant execution). On the Internet, ideas are everywhere. They are cheap and nasty and you can’t give them away, since own ideas are better than everybody elses.

A well-crafted opinion is worth slightly more, since basic literacy is required to get your point across. Notice however that I said well-crafted. Generally, a well-crafted opinion will be found in it’s own post. They are very rarely found in comments. They are almost never found in YouTube comments.

If you have a very well-crafted opinion, and a famous name (at least Internet famous, if not real-world famous), you might be able to obtain some ad revenue from your opinion. But it’s not going to be a lot, because like ideas, opinions are everywhere.

Analysis of news, events, products and services is a rarer commodity than an opinion. Because it brings in facts, and tones down the emotions, they are harder for people on the Internet to produce. You may even need to be a good writer. Whilst opinions might be found on sites like, Medium or Tumblr, analysis will most likely be found on it’s own domain – this generally indicates a slightly higher level of effort, and thus a slightly higher worth.

Facts are what the Internet loves, hence the higher value of analysis than opinion. What if you could introduce more facts to the Internet? That’s where information comes in.

What do people go on the Internet to do? Many things (usually involving amusing images or naked women) but primarily to find out how to do something. If you have the answer to somebody’s question, you can get them to pay for that. This is why there are so many eBooks available these days. Because telling people how to do something is valuable, since it will save time, and time is money.

In conclusion? The Internet loves facts.